In May 2014, Yuri Catania won the Milan International Film Festival (MIFF) Award for the Best Fashion Movie.

Back in October 2010, Yuri came up with his first ideas for the branding and the look of a new label called Warm-ME. Since then he has been the creative agency, the photographer and the most passionate brand ambassador for Warm-ME, all in one.

Yuri is based in Lugano and in New York. Most of the time he is busy with adding life, emotions and that special unique look and feel to fashion brands such as Avant-toi, Giorgio Brato, Ermanno Scervino, Daad Dantone. Somewhere between Milano, Paris, London and New York, two times a year also for Warm-ME.