THE STORY OF WARM ME
The consumer doesn’t need to choose between
Design and Social Responsibility. The starting point
of our journey was that we wanted to create cashmere
hats, where the customer can choose a beautiful
product which creates a positive impact
along the production chain.
Our WARM ME hats have been made in the heart
of Kathmandu, since the very beginning. Nepal has
a long-lasting history for traditional hand knitting
and weaving. Especially the processing of cashmere
needs special handling, which the Nepalese artisans
are well known for.
MANUFACTURING HATS AND GARMENTS WITH A DIFFERENCE
When we were looking for our production, we wanted to make sure that the production facilities are supporting the local population and that there is a proper value creation already at that stage. We wanted to guarantee that the production facilities and their workers are well-compensated and the workers are living close to the production site.
We found a small textile company that
used to produce cashmere products but were at the very
early beginning. Together with the owner & a
labourers committee we started to produce, always having
the highest production quality in mind.
We agreed on market-decorrelated prices
in order to give them the chance to build a sustainable
business. After 7 years, we have achieved
that now 60 people have a regular income.
We are consistently working with the owner &
the labourers committee to grow the local
production with having the environment (sewage pipes) as
well as labour conditions (creating year round jobs,
secured social insurance, resting rooms
within the production facilities) in mind. In the meantime,
we have achieved that already two other companies
moved their production.
FORGOTTEN NEPAL BY YURI CATANIA
Our close relationship with our manufacturers
in Nepal was deepened even more after the devastating
earthquake in 2015. During one of our visits,
Milan-based fashion photographer
Yuri Catania realised a truly moving project.
“Forgotten Nepal” was first presented in Zurich’s
Maag Hall in 2016. A book project is in progress.
WARM ME has always backed charitable
projects in the country, but it started making even
more significant contributions after the aforementioned
catastrophe by organizing coordinated relief programmes.
We are not interested in short term activities, but in
profoundly growing the economy over time.
OUR PRODUCT RANGE – AIMS AT MAKING YOU LOOK AND FEEL GOOD.
Finest cashmere from Nepal, handmade,
combined with design and urban style - with
a mission to act socially responsible
and create sustainability - that’s WARM ME.
To date, we have sold more than 50,000 beanies
around the globe. We are humbled and grateful that
so many people love our unique blend of traditional
craftsmanship and modern, eye-catching designs.
WARM ME is not merely about
keeping you cosy and warm;
it’s about making you look and feel good.
MAKING YOU LOOK AND FEEL GOOD
Our luxury streetwear shirts - simple,high-quality basics - some of them in unisex styles - are an essential basic for every wardrobe, designed
in such a timeless manner that quite deliberately
prevents them from being seasonal fashion items.
This is our definition of sustainability.
We don’t preach abstention, but we advocate
conscious consumption of high-quality products.