IT STARTED WITH THE HAT.
We started in 2011 with one wish: to create a really good hat.
“Why a hat, of all things? Because back then — apart from sportswear — nobody in fashion truly cared about this product group. Hats were an afterthought: something functional, something seasonal, something you grabbed on the way out the door. We had always been great hat lovers ourselves, and yet it was almost impossible to complete an outfit with one. A really good hat — beautifully made, in a colour worth choosing, from a material you'd want against your skin — simply didn't exist. So we decided to make it.
The name, by the way, found us before we found it. A friend of ours — Yuri Catana, a photographer who ran an agency in Milan at the time — heard our very first storytelling and immediately had it in his head: WARM ME. Two words that say everything. A hat for everybody, for every occasion, for every feeling — wherever you are. The name is the promise: warmth, made personal.
Craft and quality were our precondition for starting at all. Not a marketing angle, not an afterthought — the starting point. And so it quickly became clear which country would become our production home: Nepal. What fascinated us was not only the beauty of those first moments there, but above all the people, their cashmere know-how and the way they approach things: with patience, with pride in their hands, without hurry. In the heart of Kathmandu, we found partners who understood what we were looking for — because they had never worked any other way.
Fifteen years later, the range has grown. Scarves, gloves, sweaters and cardigans have joined the family, from airy 2-ply knits to warm, voluminous 12-ply pieces. But the hat will always remain our DNA. What makes it special has stayed the same from the first piece to today: the variety of colours — around 60 active shades each year, grown from a palette of more than 500 — timeless design, finest Mongolian cashmere and a philosophy of longevity.
Design is our branding. From the very first thought, it was clear that we would never put a visible logo on our pieces. You recognise a WARM ME piece not by a label, but by the piece itself — when you know, you know. And it has never been about perfection. The most important question for every new design is a quieter one: will we still wear this piece in ten years? Does it have that cozy moment the second you try it on?
If the answer is yes, it becomes part of the family. Because in the end, that was the wish all along: not just a really good hat, but something that stays.” Theresa, co-founder WARM ME
